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CRM Playaz #13: CRM Evolves, Social Media Matures & Mike Volpe Gets Smacked

  
  
  
  

Click here to download the show.

As always the music plays and we are set free.

Music

Opening: Use Your Experience by Charles Bobus. Courtesy of The Podsafe Music Network Closing: Got My Mojo Working from the album, The Lost Tapes by Muddy Waters. Buy it at Amazon.com

Today's Guests:

Josh Weinberger - Managing Editor, CRM magazine

Mike Volpe - VP of Marketing, Hubspot

This week's rundown...

Meetup:  CRM Evolution in the Big Apple

Next week (August 24th-26th) is all about CRM magazine's CRM Evolution conference taking place in New York.  Hopefully Mr. Greenberg will remember that he needs to be there, since he's the conference chair and is delivering the opening keynote.  It's a good thing we have CRM magazine's Josh Weinberger on with us to remind him, and to give us a rundown of what to expect next week.  One thing I can say is that the CRM Playaz will be doing a live episode during the conference, and we have a surprise of epic proportions in store...well it's important to us.

Social Media Maturity Model

While we have Josh with us we asked him to fill us in on the magazine's 30-30-30 project which enlists some of the best and brightest in the CRM industry to develop a social media maturity model. Although we love the project (and participated in it), we question Josh on whether it should be called 30-60-120.  Listen and you'll find out why. Click here to check out this great Social Media Maturity Model diagram.

C-Level Smackdown - Hubspot's Mike Volpe

Josh hangs around to help us "smack down" our latest C-Level Smackdown guest, Hubspot VP of Marketing (and proud Boston sports fan) Mike Volpe.  Mike is a favorite of The Playaz, and Hubspot is a sponsor of the show. But if you think that buys Mike a pass here, you're wrong.  Especially with me being a huge Rams fan and Paul (and Josh) being a huge Yankees fan. 

We end up with getting Mike's take on Social CRM, his companies role in the development of inbound marketing, and Chris Brogan joining the Hubspot board of advisers.  And you have to check out Paul's take on Netsuite's Cash for Clunkers program.

Anyways, see you in NYC!

CRM Playaz Episode 12 - A Blog is Born, CRM Playaz meet Two CRM Guyz

  
  
  
  

Click here to download the show.

As always the music plays and we are set free.

Music

Opening: Use Your Experience by Charles Bobus. Courtesy of The Podsafe Music Network Closing: Got My Mojo Working from the album, The Lost Tapes by Muddy Waters. Buy it at Amazon.com

 Meetup: CRM Evolution 2009

We kick this ep off with a new segment - Meetup.  Paul and I would love to meet folks who check out the show - or at least those of you willing to admit you listen...  So every week we'll fill you in on what we're up to and where we'll be, and maybe we'll get a chance some of you. And one of the next places we'll both be at is the CRM Evolution 2009 conference taking place in NYC in a few weeks.  So let's meetup if you're going!

Playaz Blog

Paul and I are proud to announce the arrival of the Playaz blog!  I know what you're saying - just what the world needed, another blog.  But this one will have some of the smartest people in the industry sharing their opinions, insights and sense of humors here with us.  

Two of those smart, funny people are Marshall Lager - founder of Third Idea Consulting and columnist for CRM magazine, and Chris Bucholtz - former editor of InsideCRM.com.  Marshall and Chris join us to talk about the blog, which is kicked off with Marshall's post - Falling Behind the Social Curve, Eh?  Marshall tackles Facebook's continuing privacy issues with respect to user information, this time with our friends north of the border in Canada.  Marshall really gets us off to a great start, but you'll have to listen to the show to see why I had a bone to pick with him over this.

Tweetalitarianism and The Day The Social Network Died

The four of us toss around what happened when last week with Twitter and Facebook going AWOL. We think it may have been taken down by someone who finally got fed up with some of these made-up Twitter words. Words like Tweetalitarainism, a word Chris Bucholtz created... and panned along with "cloudsourcing" and a few others.  Save the social networks by refraining from using these words.

Blogger Relationship Mis-management

We end with a conversation on BRM.  The four of us get contacted quite a bit by companies and their PR firms pitching us stories on, or to set up times for briefings on products. Some of these pitches are good, some are bad, some are ugly, and some we needed to talk about on this show.  Paul fills us in on one of the worst he's seen in years, and I tell a story about the infamous Madame Y.  Marshall and Chris also share their horror stories from PR firms gone wild....and stupid.

CRM Playaz Episode 11 - Microhoo!, Big RTs and Jigsaw CEO Jim Fowler

  
  
  
  

Click here to download the show.

As always the music plays and we are set free.

Music

Opening: Use Your Experience by Charles Bobus. Courtesy of The Podsafe Music Network Closing: Got My Mojo Working from the album, The Lost Tapes by Muddy Waters. Buy it at Amazon.com

 


This time around we talk about the latest big deals, including  Microsoft-Yahoo! and IBM-SPSS.  We give our takes on what this means for business in general, and for the CRM industry in general.  More importantly, we try to figure out what deals are coming next, and why Oracle and Salesforce should never merge.

C-Level Smackdown

This week's C-Level Smackdown guest is Jigsaw CEO Jim Fowler.  We find out that Jim is a big time sports fan, loves playing Poker, how he personally uses Twitter, and surprisingly is not a big fan of puzzles.  We also get Jim's thoughts on the Microsoft/Yahoo deal, and why it's good for the consumer.  Finally Jim fills us in on Jigsaw's new initiative - Data Fusion.

The Prankster of Social CRM

Paul has some of the coolest nicknames in the industry, including being called the Walt Whitman of CRM, and....wait for it... The Godfather of CRM. Well thanks to BatchBlue CEO Pamela O'Hara, I have a new nickname - The Prankster of Social CRM.  Find out how I earned that name when Pamela visited me at the radio station.

The Big RT

My other new nickname I recently picked up was The Big RT.  This came about because last Tuesday I decided to do nothing on Twitter but retweet other people's tweets w/o adding any commentary. I fill in Paul and Jim on the experience and what I learned from it. 

CRM Playaz Episode 10 - We're Back!

  
  
  
  

As always the music plays and we are set free.

Music

Opening: Use Your Experience by Charles Bobus. Courtesy of The Podsafe Music Network Closing: Got My Mojo Working from the album, The Lost Tapes by Muddy Waters. Buy it at Amazon.com

 

We're back!  We've been gone so long we almost forgot who we were.  But we're glad to be back, and really glad to be in our new digs here thanks to our friends and technology partner HubSpot.com.

In this episode we cover a number of things that took place over the past month or so that we've been on hiatus.  Paul's new gadgets, United Airlines guitar problem, and my Friday night Twitter tale.  But the big topics we hit are below.

Enterprise 2.0

We both had a chance to hang out at the third annual Enterprise 2.0 conference held in Boston a few weeks ago.  Meeting great folks like Thomas Vander Wal, Zoho's Raju Vegesna, and Frost & Sullivan's Dave Boulanger were a highlight.  As were some interesting briefings from up and coming companies like Bluenog and Bantam.

Our overall impression of the event was good, but one thing seemed to be missing from the conference - Social CRM.  In fact of all the sessions we both attended, the only presenter we heard mention CRM was Blue State Digital Co-founder Jascha Franklin-Hodge, during his keynote on lessons learned from President Obama's run for the Whitehouse. The irony in that is most people focus on the campaign's social media efforts, but Franklin stated that CRM was foundational to everything they did.

Rockstars of Social CRM

While Social CRM was missing from the E2.0 conference, the folks at Radian6 (social media monitoring tools provider) more than made up for it with the event they put together as a nice complementary event - The Rockstars of Social CRM.  

The MC of the event was The Godfather of Social Media himself, Chris Brogan.  The panel included both CRM Playaz, CRM Association National Prez Michael Thomas, and Comcast's Frank Eliason - with Radian6 CEO Marcel LeBrun moderating the panel.

The atmosphere of the event felt closer to a rock concert than it did a CRM panel discussion, which was GREAT!!!  In fact the Guitar Hero contest that took place after the panel drew just as much interest as the panel, but check out our take of Brogan's GH performance.

Not only were a a couple hundred people in attendance, even more people were watching (and tweeting) online.  All in all Marcel, David Alston and the other fine folks at Radian6 did a great job in putting this together, and making a couple CRM guys feel like rock stars for an evening.

The 95 Theses of Social CRM

Over on the ZDNet blog  - Social CRM: The Conversation - (that's a hint folks), PG channeled the spirit of Martin Luther, and posted Time to Put A Stake in the Ground on Social CRM. As with Martin Luther, although admittedly not quite at the same magnitude, this post has really got the CRM world talking.  Paul explains why he's still the Walt Whitman of CRM and not Martin Luther, and why he felt compelled to put that stake in the ground.

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